Many business owners don’t think about optimising for Google Maps as much as they should.

Here’s a look at what needs to be done for a business to succeed.

1. Provided Updated Information

It starts by providing updated information including your address, phone number, and website.

The reason for doing this is to make sure the business is showing up in the right spot on Google Maps. If this is off, Google may not even rank your business because of inaccurate data.

Google is intelligent and will pick up on complaints that come in about the listing being wrong. You don’t want to be on the receiving end of this.

2. Choose the Right Category

When it is time to set up the listing, you are going to have to choose which category the business is in.

Make sure to choose the right category that best describes your business. Getting this wrong might get you lumped in with the wrong businesses and that will harm your engagement rate.

This can end up ruining your rankings on Google too.

3. Update the Hours

Most customers are going to want to know where the address is along with the hours.

The operating hours have to be accurate and you need to double-check to make sure they are accurate all the time.

Any mistakes in this regard will harm the business online.

4. Integrate with your Google My Business Listing

You have to build a full-fledged Google My Business listing and that includes choosing the right local keywords for SEO purposes.

Build out the listing, add new information, and make sure it is perfect from top to bottom. Just doing this is going to make you a more valuable business in the eyes of Google compared to those who don’t do this.

5. Check the Link

You should also make sure to keep checking the link back to your website.

If there is anything wrong with the link, it might start harming your ranking on Google. This link has to be right as that is going to be the first place a user is going to click when they are interested in what you have to sell.

Final Thoughts

It is common for customers to hop online and start searching for a business. This includes going on Google Maps to see where the location is, how it looks, and how far it is from their current location.

This is something you want to be ready for because it will be your first impression as a business.

Local SEO is all about tapping into this and making sure your business shows on Google Maps along with the Google My Business listing. This is a must.

Follow the tips given here and optimise Google Maps for your benefit.