Google Business Profile or GBP (formerly known as Google My Business) is integral for a strong local SEO campaign.

If you are not spending time filling out a GBP listing, your campaign is going to be sub-par. It’s really important to make sure this gets done right away. Here are some things you should know about optimising Google Business Profile:

1. Up-To-Date Information

You will want to start by making sure all of the information is updated. This includes the phone number, website link, address, and everything else. This is commonly call the NAP (Name, Address, Phone) data.

Mistakes and outdated NAP information will harm a business online. It is going to be much harder for search engines to trust you when the information is outdated.

So, it is essential to regularly update Google My Business especially when it comes to location hours if you are a retail store.

2. Relevant Keywords in Description

The description is often ignored but it matters a lot.

The goal here is to use relevant niche-related keywords. This is going to vary for each niche but the goal is to include these keywords seamlessly in the description. By doing this, you are going to have a much easier time getting the website to rank locally.

Google will know you are the real deal and it starts with your Google My Business listing.

3. Visual Content

When you take a look at Google Business Profile, you are going to notice the images and videos. These are done on purpose because Google is favouring businesses that do this.

It adds value to the user and that is what Google loves the most. They want to reward businesses that are taking the time to follow Google’s requirements.

As a result, if you take the time to do this, you are also going to be pushed up the rankings.

3. Visual Content

This is one of the toughest tips to follow but it is going to play a huge role in how your business is perceived. There is a natural advantage of managing reviews including letting customers know you are serious about customer service.

It is also essential in making sure the business is spoken of positively online.

If this happens, you are going to have an easier time ranking on Google and it will also help with social media marketing.

This is a must and it is often the first thing new customers will look for when they read your listing.


Google Business Profile is very important for any local or service area business, and has to be handled with a lot of care.

It takes a lot of focus to maintain standards and keep up to date with all the changes in the Google My Business. However, this is usually your first point of contact for most customers so you’ll want to maintain high standards that will make them feel confident in your company.

Follow these tips to help make sure you do things the right way.